Pride campaigns can be tricky. Easy likes for brands—but do they really help the community, especially when it comes to travel? Because for queer people, traveling often comes with a big question mark. Can I check into a hotel with my husband? Kiss my wife without thinking twice? Simply be who I am?

Lufthansa wanted to take a different approach and create a platform that highlights safe spaces for queer people—everywhere, not just in the usual LGBTQIA* hotspots. So we set out to find people who say yes, even in queer-hostile environments. People who welcome the LGBTQIA* community with open arms. So everyone can travel without that uneasy feeling in the back of their mind.

Agency: Accenture Song