Lufthansa

The World Says Yes to You

Pride campaigns can be tricky. Easy likes for brands—but do they really help the community, especially when it comes to travel? Because for queer people, traveling often comes with a big question mark. Can I check into a hotel with my husband? Kiss my wife without thinking twice? Simply be who I am?

Lufthansa wanted to take a different approach and create a platform that highlights safe spaces for queer people—everywhere, not just in the usual LGBTQIA* hotspots. So we set out to find people who say yes, even in queer-hostile environments. People who welcome the LGBTQIA* community with open arms. So everyone can travel without that uneasy feeling in the back of their mind.

Agency: Accenture Song

I studied a lot. Medicine, Politcal Sciences and finally Visual Comminication. I sucked at drawing though. Besides, I made my living as a gardener, a jazz musician, a bartender and an insurer.
And that, kids, is how a copywriter is made. I love it ever since.

Working at DDB, BBDO Interone and finally Jung von Matt SPREE, I got to know some of the brightest minds I ever met. In these great teams, I worked on Volkswagen, Haribo, BMW, Mini, Spotify, Hannoversche, Telekom, DHL, Condor, ebay, SIXT, Postbank, the European Union, SOS Childrens Villages and every major food delivery spot in a 500m radius around my office. Heavily on the last ones.

My work has been awarded multiple times at major creative festivals like One Show, LIA, NY Festivals, Effie or ADC, to name a few. Yes, Cannes is missing, smarty-pants. Sore point for me. Let’s change that together!