Dominik Schneck

Hugendubel // Smartbon

„Kunden, die diesen Artikel kauften, kauften auch…“ Was online funktioniert, kann offline nicht schlecht sein – von Tinder mal abgesehen. Wir haben daher die bekannte Kundenbindungsmechanik von Amazon genutzt, um Kunden des Buchhändlers Hugendubel direkt im Hugendubel-Onlinestore weitershoppen zu lassen. Mit einem simplen Tool: Dem Kassenbon.

Agentur: BBDO Interone

I studied a lot. Medicine, Politcal Sciences and finally Visual Comminication. I sucked at drawing though. Besides, I made my living as a gardener, a jazz musician, a bartender and an insurer.
And that, kids, is how a copywriter is made. I love it ever since.

Working at DDB, BBDO Interone and finally Jung von Matt SPREE, I got to know some of the brightest minds I ever met. In these great teams, I worked on Volkswagen, Haribo, BMW, Mini, Spotify, Hannoversche, Telekom, DHL, Condor, ebay, SIXT, Postbank, the European Union, SOS Childrens Villages and every major food delivery spot in a 500m radius around my office. Heavily on the last ones.

My work has been awarded multiple times at major creative festivals like One Show, LIA, NY Festivals, Effie or ADC, to name a few. Yes, Cannes is missing, smarty-pants. Sore point for me. Let’s change that together!